I had mentioned before that when you are wanting to promote a viral marketing program, that video is a key and central element to being able to pull it off in a way that really succeeds. Recently, Thomson Reuters did an entire presentation entitled Video: The Next High-Impact Marketing Tool for Attorneys. You can view [...]

Inbound links are links that are found on other sites that allow a web-user to get to another site. This search engine tactic is one of the more important tools an internet marketer has. It increases overall reach, link popularity, and website traffic.
Inbound links allow a search engine to measure a site’s popularity and credibility. [...]

Search Engine Marketing is a pretty broad, catch all term which includes Search Engine Optimization. You really cannot have a search engine marketing agenda without having SEO utilized, and basically all that SEM is- is your plan of attack and how you implement that plan itself. This usually includes a broad range of things, from [...]

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There’s a lot of buzz lately around the internet and online marketing communities about viral marketing and the benefits of implementing that in your own plans for web work. If you’ve found yourself sort of wondering if this is for you and how you would go about creating a viral marketing strategy, and what you [...]

Being able to capture someone’s attention using video is a great way to market yourself on the web, but there are some right ways and some wrong ways to go about that. Now you may think that presenting yourself in the best possible light would be the best way of introducing yourself and your practice [...]

You may have been thinking about perhaps publishing a weekly or monthly newsletter for your law firm, but really asking yourself what you’d want to have in there, exactly. Having a great newsletter is a way to build up trust with potential clients and therefor, enhance your marketing potential. In this, we will go into [...]

You probably already know what you need to do to succeed as an attorney, but, when it comes to marketing your law firm or services online, do you find yourself a little confounded by the internet world and way of doing things? You are not alone. Many believe that throwing up a page is their [...]

When you sit down to think about the many things you can do online to promote your law firm, or begin an online marketing campaign, you may read through a ton of information. The truth is, you don’t have to do that. In a sense, yes, you will of course have to dig through a [...]