Almost everyone out there has started a blog, and this is one of those areas where you either do really well, or you don’t- and there are very few that are in between. If you don’t think that there are some major players in corporate blogging, first have a look. The following is a list [...]

There is a bit more to it than simply posting the content on your site or simply having a blog. There are a number of different ways that you can also fatten up your search engine optimization. When you write articles that are interesting, informative and above all- well written, you can create something that [...]

As you well know by now, there are all types of content out there. You also know that content is king- if you glance around any SEO forum or blog, that’s the thing you’ll see repeated over and over. And, I just repeated it here. It’s vital to the success of your web site that [...]

eMarketer recently released a survey that showed that fifty eight of the United States internet users would be reading blogs on a regular basis within three years, which is a twenty percent jump over the current total. By that same time frame, there is an estimated thirty percent increase in users that will be blogging- [...]

Everywhere you look on the internet, it seems like someone has a blog. There are a variety of them for almost any niche you can think of. Did you know that blog is actually just a shortened way of saying weblog? And the concept of blogging isn’t new. They’ve been around for quite some time [...]

If you own a small business, you know that sometimes, when you’re working on your public relations, press releases can lend a big boost to exposure. However, sometimes, it can be hard to get the media to pick up your press release- and this is a problem that quite a few business owners have run [...]

The talk of why content is so important wears on- there’s always room to discuss the why and how’s of content supply, but how do you make sure that the content you have works for your search engine optimization program? There are a few key things to remember when you are creating content, and I [...]

As I mentioned before, blogging can be a fairly casual sort of communication with your target audience. This does not mean, however, that you need to let your guard down and be anything less than professional. Making sure that your blog is still grammatically correct, and spelled properly, is important, and what you write about, [...]

I’ve talked a little bit about mondo times and about how to reach out to press outlets- but what about how to write a press release that really gets some attention? How do you make sure that those lists you make, the releases you send appeal to the news outlets and get some notice? There [...]

I started thinking about how if you look around, you will find that most sites and advisers will tell you that updating your content regularly is very important. It is, that is true, I have said so myself. More than that, though, how often should you be updating your website content? Once a day? Once [...]

Writing for the web is very different than writing for regular publication. The internet puts a wealth of information at people’s fingertips, so they expect information in an instant. Being able to provide that information in a quick, easy to read way is not always as easy as you may think. Understanding the difference between [...]

The thing to understand about Content Management System- or CMS, is that it is needed for a couple of simple reasons. For those who are not quite so tech-minded, a CMS can be a lifesaver, enabling owners to go ahead and update their site without having to have extensive know how, and it can work [...]

Landing page conversions work like this- if that first page the person lands on from the search engine link isn’t usable, you’ve lost the customer right off. No call to action, no where to go. We’ll assume for the sake of argument, both have a clear call to action and a clear site menu- both [...]

Ad position, as it relates to search engine marketing is basically exactly what it says it is. Wherever the ad you have purchased is located in the browser window of the user whenever your ad comes up on the search they’ve initiated. This is usually determined by how much you bid per click, the relevance [...]

If you take a moment right now to flip on over to Google, and key in a term, any term, really involving any sort of business, and click the “news” tab, you will find press releases. More often than not, these show at the top of the ‘news’ search links- if you don’t think it’s [...]