A “call to action” is the sort of statement that you make so that your viewers, or your target audience, potential customers or clients do something. More often than not this involves a request for more info, perhaps a phone call or an email, or sometimes opting into an email list or actually even purchasing [...]

You more than likely know by now that sitemaps are a smart thing when it comes to helping your viewers to better get around your site. Ease in navigation makes it much smoother for the average internet user to find what they want to find, but also, what you want them to find. However, this [...]

A big benefit of working with an online presence is that you have the ability to have a greater insight into those customers and clients that show interest in your business. You can find out their demographics, you can tell exactly what it is they are looking at and how long they spend doing so, [...]

It does not really matter if your business is simply online, or if you actually have shop set up somewhere- you have to have a good marketing plan, complete with advertising and publicity. The potential customers and clients that are out there have to have a way to learn about not only what you can [...]

It sounds like such a beneficial thing, a web site where you can go to report those corporations, businesses and companies that have not been on the level, or in some cases, were just dishonest and did not deliver on anything they’d promised. It’s a very noble idea, the thought that you could give [...]

As you well know by now, there are all types of content out there. You also know that content is king- if you glance around any SEO forum or blog, that’s the thing you’ll see repeated over and over. And, I just repeated it here. It’s vital to the success of your web site that [...]

I have talked before about not only the impact that social media marketing has on businesses, but why those with Facebook pages are on the fast track to making the best of it. I was on the phone with someone the other day and he had mentioned that he attempted to set up his business [...]

Many wonder at the feasibility of users paying for content online. However, according to Nielsen, it becomes very obvious that consumers around the world are more than willing to pay for a few key things. The recent studies have shown, in fact that consumers are much more likely to pay for online music, but less [...]

Let’s have a little talk about keywords, their use and a basic run down of what anyone who is working on search engine optimization needs to know about them. One of the best things to understand is that you can have all the great content on your site, you can have it jazzed up [...]

As I was going through my emails this morning, I received the usual fare. Find my soul mate? Delete. Free laptops? Delete. Cheap pharmaceuticals with rather insulting suggestions? Delete. Did I open a single one of these? No, I did not. And most people don’t. I’m sure that most have seen this- you may receive [...]

More often than not, the issue of duplicate content for many businesses is not intentional. Most small to medium business owners are not well versed in search engine algorithms so they do not realize why their pages just aren’t showing up. The culprit, many times is duplicate content. This doesn’t always mean as the title [...]

While Alfred Korzybski’s assertion that, “the map is not the territory,” may be entirely relevant for man’s relativistic approach to the world around him, we all know that, when it comes to search engines, your XML sitemap is at least tantamount to your site’s “territory”. We’ve already discussed the importance of sitemaps, so now [...]

We spend a lot of time talking about what you should do to optimize your site for search engines. We even give you some tips on things to avoid to keep yourself off of page 90. Now let’s talk about things you should never, ever, under any circumstances do with your site. [...]

I tend to focus on Google, but it’s certainly not the only search engine on the block, and Bing’s showing signs of growth. As a matter of fact, back in September, Nielsen reported that Bing is growing faster than any other search engine. And, according to a statement released by MSN:
“Bing website ranking [...]

“You have to learn the rules of the game. And then you have to play better than anyone else.”
Albert Einstein
With search engine optimization, it’s an ever changing game. Every day, you will hear something new, there is some new tip or trick being picked up, some new change to the way that the search [...]