Like so many others, many of my great ideas are not in fact mine, but are the brain child of another brilliant internet marketing expert. I just read an excellent post over at SEOmoz.org about Conversion Rate Optimization and how people can get off track by focusing on the trivial facts like button color. The [...]

From a business standpoint social media is, at its best, an exciting and often entertaining development in the world of business.  At its worst, social networking is a necessary evil.  Regardless of whether you love it or hate it, you have to do it to succeed.  When we say do it, we don’t mean slap [...]

We talked a little bit about UserVoice before, a great tool that allows you to set up discussion forums on your site, track and manage feedback and allow users to not just submit suggestions but to vote on the suggestions left by other too.  All-in-all the tool is truly exceptional for small businesses.  Now let’s [...]

For a small business, one of the biggest challenges can be providing adequate customer support with a limited staff.  You want to be able to focus on growing your business, but you cannot leave your current customers behind along the way.  You need to be able to efficiently handle customer questions, address issues and monitor [...]

Twitter is a truly awesome social networking and micro-blogging tool.  If you aren’t using Twitter to promote your business then you are really missing out on a powerful marketing tool.  As far as social media goes, it just doesn’t get much easier or more convenient than Twitter.
Twitter is so great in fact that today, just [...]

As the old saying goes, “It’s not what you know, it’s who you know.”  This has long been held as one of the greatest maxims of success.  This understanding formed the basis of the cocktail parties and three-martini lunches of yesteryear and it is the driving concept behind online networking today.
The truth is, it doesn’t [...]

It is a well known principle in marketing that if you want to market your product or service to people, then you have to reach them where they live, work and play.  In the modern computer age, the internet is increasingly becoming that place.  The average person spends 13 hours a week on the internet.  [...]

Social bookmarking is arguably the most beneficial aspects of social media for business.  Social bookmarking offers several benefits, allowing you to promote your website while creating important links that help boost your relevancy on search engines.  If your business isn’t using social bookmarking as part of its SEO/SEM campaign, then you are missing out on [...]

Over the last decade, social media has boomed to massive proportions, becoming a major force on the internet.  It has reshaped the concept of networking and has provided an entirely new arena for marketing.  Just what is social media and what does it mean for your business?
In simplest terms, just like the name implies, social [...]

Previously we talked about some of the basic concepts of Search Engine Optimization.  As we saw, SEO really is not as complicated as it seems.  Mostly it is a matter of understanding how search engines work and understanding how search engine users think.
We also touch briefly on the fact that search engines use bots called [...]

There is a lot of information out there about Search Engine Optimization.  Professionals toss around a lot of technical jargon that only makes sense to other pros.  For the non-professional hoping to modify a business website to increase traffic, it can all seem very confusing.  It really isn’t though.  When you strip away the technical [...]

Search Engine Optimization (SEO) is the only way to succeed with an online business.  That is just a simple statement of fact.  It is so axiomatic that even businessmen with absolutely NO understanding of the internet or computers bandy about the term SEO.  It is fundamental.  Obviously you understand the importance of the principle, if [...]

Internet sales have become a mainstay of modern business.  Whether you are a major retailer or a small business owner, chances are you have a website that you use to promote your business and sell your products or services.  If your business is not online, you just cannot stay competitive.
However, it isn’t enough to just [...]

You already know how very vital search engine optimization is to getting your site to rank well in the search engines and how important it is to make sure that your site has all it needs; from great content, to powerful meta tags- all of this has been pretty common knowledge for some time now [...]

A rose by any other name may smell as sweet, but there was no denying the “Google Local Business Center” was a bit sterile for such an exciting business resource.  Of course, uptight doesn’t really mesh with Google’s casual Friday image.  I think many of us gave a sigh of relief along with Google in [...]