Google has a great number of tools that I have mentioned before, but Google Insights For Search is a pretty intelligently put together little tool that can help you to understand where searches are going, where they’ve been and what you can do to sort of track various trends and better understand search interest changes.
A [...]

When you’re using Adwords, you will begin by setting up your account. Google Adwords asks if you have a web page, and if you don’t usually, there are instructions on helping you to create one. The Starter Edition begins by asking you this like so:
•  I have a web page.
• I don’t have a web [...]

Facebook Connect is something I had intended to write about because it has a great and wide range of significance in marketing, particularly as it pertains to social networking, but also, the mobile marketing implications behind this as well. Already, Facebook is the hands down winner when it comes to mobile phones and other hand [...]

Getting the right keywords is a pretty big concern for anyone trying to run a sort of “do it yourself” search engine optimization plan. You can use the various tools out there, to sort of fatten your keyword lexicon, and there are a number of things that will be helpful there. However, what this all [...]

I recently received an email from a linkbuilding provider in India that offered us a link building package for resale to our clients. I am going to post it, and for the sake of not dealing with legal issues, I will not be obvious about our opinion towards companies that make offers like these. I [...]

Google Analytics announced at the end of the year last year that they made changes on how some of the features, this new offering promises to be “powerful, flexible, and intelligent” but just what did they do, here? The first thing they mention is Annotations, a listing of notations that you can now make so [...]

I know that I seem to focus a great deal on Google and Bing and I’ll be the first to admit, I’m a Google guy. I mean, come on, Google Goggles? That’s awesome. I am anxiously awaiting the announcement of the Google Earth Transporter Tool- ala, “Beam Me Up, Scotty!” But, there are other search [...]

I was reading through the search engine pages’ blogs, when I ran across one written by Bing back in September that kind of interested me. I had not really considered that you would have to do anything different to optimize for Bing, but I suppose that someone must have wondered about it- and lo, this [...]

There have been a number of studies this year suggesting that search queries are getting longer- to put it bluntly, fewer people are searching for “cats” and more people are searching for things like “getting your cat litter trained” and the like. This is possibly the simplest way I can describe a long tail search. [...]

I was searching for something earlier this afternoon when the first thing that pops up on my search list was tweets! Real time search, it’s here. I was thrilled to see a Tweet from Amanda Palmer (Of ex Dresden Dolls fame) from about two minutes prior to my conducting the search. More thrilled, though, to [...]

NYU Stern School of Business recently saw an interesting study about organic search and its impact on paid result. The conclusions that came from this study really revealed quite a lot about using a complete search engine optimization and internet marketing program, as opposed to just picking and choosing certain aspects. Basically, when it comes [...]

Having mentioned the importance of social networking before, I felt like it may be a good idea to update you in just how big Facebook has really become. Going on what eMarketer’s “Social Network Ad Spending: 2010 Outlook”, the projections are looking great for Team Facebook when it comes to ad revenue and spending. Myspace, [...]

So now that I’ve taken a quick look at only a few of the changes that occurred in 2009, what may come in 2010? Is it a mystery? Not really- very few things in terms of search engine marketing go un-announced often times, they are heralded months in advance to get the anticipation up and [...]

Last week, Google unveiled their new enterprise product- Google Commerce Search.

The way that this works for online retailers is that it enables them to set up their storefront, or to boost existing sales in a much better way by making it easier for the user to search for the goods they need. This is going [...]

We have talked a bit about the importance of creating compelling content that others on the internet want to share, but what do you do once you have that content? Where do you go to get the word out there and actually get it moving? There are many different ways that you can promote your [...]