You may already be thinking about your New Year’s Resolutions, as far as your business is concerned- have you been contemplating vamping up that outdated website? I can tell that some of you are already saying that you just did it this year- but the truth is, a fully optimized web site is almost a [...]

According to Coremetrics it is. According to this years analytics of Black Friday shopping, things are definitely on the upswing and more and more on line retailers saw a nice boom. It seems that insofar as it goes- the online economy is starting to get a little bit better as more and more feel confident [...]

Being an internet marketing company, we believe that access to the web is advantageous to any business, but according to a study put out by Rasmussen Reports on behalf of credit-card company Discover Financial Services, 46% of the small-business owners surveyed said that it is a myth that every business needs a web site. While [...]

Pay Per Click advertising usually works out so that people can bid to have their ad shown next to the organic keyword search results, or somewhere close by. For the most part, the more you bid per keyword, the higher up on that list your ad will appear, along with the tips I have mentioned [...]

Ad position, as it relates to search engine marketing is basically exactly what it says it is. Wherever the ad you have purchased is located in the browser window of the user whenever your ad comes up on the search they’ve initiated. This is usually determined by how much you bid per click, the relevance [...]

For many, many out there in the first go at webmastering, or even in continued efforts in online marketing- they feel that the first, the home page is the ONLY page that has to be built up in a way that makes it easy for search engine spiders. This is not so, and tends to [...]

Kimbo Slice vs. Caterpillar
This is a great social marketing piece by Norton. Not only is it entertaining, but it also has aspects of user interactivity through a choose-your-own-adventure feel. At the bottom they also provide tools to easily share it with others. Good stuff Norton. I could not find any numbers on the total [...]

Wow. This study by SEOMoz lays it all out for you in graphs and charts that bring the points home when talking about inbound links and what factors are so important. Moving on, there is another really great look at link building tactics and which are seen as the most important.
So, knowing all of this, [...]

Google’s come to a point where they are beginning to hint at page load speed playing a factor in their search engine spiders promotion of certain sites. Remember, we have talked about making sure that your site is easy to use for the users, as well as optimized for the spiders- and it seems with [...]

We have gone into the importance of great content, and how having fresh new articles, blogs, and different media on your website can definitely boost your search engine optimization and get you up there in the rankings. I have also mentioned before that external links are another great way to boost your site’s visibility and [...]

If you find yourself really pushing the envelope, really striving to compete with those who are in the same field as you are- but still somehow falling short, you may want to think about sitting down and revising your marketing strategy to integrate both online and offline mediums. Many people do one or the other- [...]

If you’re a small business owner and you wonder how you are going to compete or catch up with those who are already at the top of the ranking- why not try not competing with them? Sometimes, it may be better to use phrases that are not as often used, and aren’t being targeted by [...]

As part of a new holiday promotion, Ellen Degeneres, partnered with Bing to highlight some good bargains in online shopping and starting on December 18th, there is going to be a new item highlighted every day that she will be giving out to her studio audience. You may already know that the search engine began [...]

Having talked a little bit about the different kinds of content you can use in your websites to boost not only the search engine optimization facets, but also increase the staying power of your site, it is probably a good idea to go into how to balance both your keyword usage and your reader friendliness. [...]

This will be the last blog on writing content that stands out for now, and probably the most important to pay attention to for businesses in a field that involves some higher level of expertise. Being able to answer some of the more common questions about your practice, your business or your industry that people [...]