A “call to action” is the sort of statement that you make so that your viewers, or your target audience, potential customers or clients do something. More often than not this involves a request for more info, perhaps a phone call or an email, or sometimes opting into an email list or actually even purchasing [...]

A big benefit of working with an online presence is that you have the ability to have a greater insight into those customers and clients that show interest in your business. You can find out their demographics, you can tell exactly what it is they are looking at and how long they spend doing so, [...]

Econsultancy and their partner ExactTarget, which is a global digital marketing provider, recently released their findings in a recent study that detail exactly how companies are dividing up their marketing budgets both online and offline in 2010.  Over 1,000 companies from the United States and the United Kingdom participated in the study in the form [...]

There is a big reason apart from just getting yourself proactive that you really want to be sure that your web site has a clear goal in mind- you have to be able to measure the success of the campaign. If you don’t have a goal, how do you know if you’re really succeeding? Assuming [...]

Let’s have a little talk about keywords, their use and a basic run down of what anyone who is working on search engine optimization needs to know about them. One of the best things to understand is that you can have all the great content on your site, you can have it jazzed up [...]

As I was going through my emails this morning, I received the usual fare. Find my soul mate? Delete. Free laptops? Delete. Cheap pharmaceuticals with rather insulting suggestions? Delete. Did I open a single one of these? No, I did not. And most people don’t. I’m sure that most have seen this- you may receive [...]

More often than not, the issue of duplicate content for many businesses is not intentional. Most small to medium business owners are not well versed in search engine algorithms so they do not realize why their pages just aren’t showing up. The culprit, many times is duplicate content. This doesn’t always mean as the title [...]

Some people have wondered about using Flickr for search engine optimization. I hear this a great deal, “Can you use it?” Considering that any image search and many links that come up via searches are via Flickr, it’s clear that the answer is emphatically yes. Not only that, Flickr happens to be remarkably user friendly, [...]

There are a million ways to sell something. Nowadays the sales process can come in many different forms since we have websites, cell phones, facebook, twitter, and email. With all of these tools, I feel like most people are just getting caught up in the contacting tool tornado. Just yesterday I was reading about ways [...]

We spend a lot of time talking about what you should do to optimize your site for search engines. We even give you some tips on things to avoid to keep yourself off of page 90. Now let’s talk about things you should never, ever, under any circumstances do with your site. [...]

Many people believe strongly in user testimonials, and I believe that you can also apply this to the various reviews you may get on different sites, as well. These messages are a powerful way of relating other customers and clients’ experiences with your company or your products, and more often than not- these are some [...]

If you own a small business, you know that sometimes, when you’re working on your public relations, press releases can lend a big boost to exposure. However, sometimes, it can be hard to get the media to pick up your press release- and this is a problem that quite a few business owners have run [...]

There are a few key elements to creating a great video for your web site- whether you’re going to use them in your content, your articles, blogs or even just on the site itself, videos are an eye catching way of boosting your online presence. Studies have shown that videos are far more likely to [...]

According to Coremetrics it is. According to this years analytics of Black Friday shopping, things are definitely on the upswing and more and more on line retailers saw a nice boom. It seems that insofar as it goes- the online economy is starting to get a little bit better as more and more feel confident [...]

Some people imagine annoying ads being texted to cell phones as the crux of mobile marketing- this is absolutely untrue, and could be a big hindrance in your overall marketing plan. Being able to integrate a mobile marketing plan into your existing on line marketing is a smart thing to do, and the following devices [...]