From a business standpoint social media is, at its best, an exciting and often entertaining development in the world of business.  At its worst, social networking is a necessary evil.  Regardless of whether you love it or hate it, you have to do it to succeed.  When we say do it, we don’t mean slap [...]

We talked a little bit about UserVoice before, a great tool that allows you to set up discussion forums on your site, track and manage feedback and allow users to not just submit suggestions but to vote on the suggestions left by other too.  All-in-all the tool is truly exceptional for small businesses.  Now let’s [...]

For a small business, one of the biggest challenges can be providing adequate customer support with a limited staff.  You want to be able to focus on growing your business, but you cannot leave your current customers behind along the way.  You need to be able to efficiently handle customer questions, address issues and monitor [...]

Twitter is a truly awesome social networking and micro-blogging tool.  If you aren’t using Twitter to promote your business then you are really missing out on a powerful marketing tool.  As far as social media goes, it just doesn’t get much easier or more convenient than Twitter.
Twitter is so great in fact that today, just [...]

As the old saying goes, “It’s not what you know, it’s who you know.”  This has long been held as one of the greatest maxims of success.  This understanding formed the basis of the cocktail parties and three-martini lunches of yesteryear and it is the driving concept behind online networking today.
The truth is, it doesn’t [...]

It is a well known principle in marketing that if you want to market your product or service to people, then you have to reach them where they live, work and play.  In the modern computer age, the internet is increasingly becoming that place.  The average person spends 13 hours a week on the internet.  [...]

Once you have written a stellar press release the next step is to distribute the release to media outlets.  A large portion of this should be done offline to local media outlets such as television, radio, and newspapers.  You should aim to distribute at National level media outlets that are specific to your industry.
Another option [...]

Obviously the goal of any business is to please their customers.  You work hard to build relationships, grow loyalty and improve your reputation in your given industry.  You focus on this by providing excellent service to your customers, being available to your customers, staying on top of your industry’s changes, and working hard each day [...]

The task of writing an effective press release is not rocket science.  Perhaps a better comparison would be watching water boil.  It takes not only an excellent piece of written news, but also a lot of patience to see any results.  This is not meant to discourage you, but rather to express that in reality [...]

Marketing your business, regardless of what type of service you provide, is essential to growth in even the best economical climate.  This is especially true in an economy like we are facing today.  Now more than ever you have to go out and find new clients.  Below are a few suggestions on how to do [...]

In today’s economic climate companies are paying very close attention to their bottom line.  Budget cuts are being made across the board, and marketing budgets are no exception.  The nature of marketing can be compared to gambling in some regards, especially when you consider traditional means of advertising such as television, radio and print ads.  [...]

Your Marketing Questions Answered
All small business owners want their business to grow, but marketing can sometimes seem confusing and expensive. The best way to market your small business is to increase your customer base and then increase revenue and profit. This process is called organic growth.
But how do I encourage organic growth?
First, acquire new customers [...]

Ideas for Promoting Your Small Business
Promoting your business is the key to success, but it can be confusing to new business owners. Advertising is the main way to promote your business, but advertising alone doesn’t always lead to runaway success. Here are some easy ways to promote your business outside of advertising.
1. Show your existing [...]

When a company is newly formed, and still in start up, often, the budgets are a bit on the tight side. Being able to work out your marketing and advertising on a limited budget may be a bit of a difficulty, but it doesn’t have to be. However, understanding that utilizing your start up budget [...]

Driving traffic to your website is a challenging task to organize.  It is very important that you have set plan in place.  The two major ways to drive traffic to your website are organic search engine optimization and paid searches.  Below is some basic information you may want to consider as your formulate your marketing [...]