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Marketing Strategy Category

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11
February

Keyword Basics

Posted by David Wolf | In: Marketing Strategy, internet marketing

Let’s have a little talk about keywords, their use and a basic run down of what anyone who is working on search engine optimization needs to know about them. One of the best things to understand is that you can have all the great content on your site, you can have it jazzed up [...]

  • 0 Comments
  • Tags: choosing keywords
10
February

Don’t Make a Mess of Email Marketing

Posted by David Wolf | In: Marketing Strategy, internet marketing

As I was going through my emails this morning, I received the usual fare. Find my soul mate? Delete. Free laptops? Delete. Cheap pharmaceuticals with rather insulting suggestions? Delete. Did I open a single one of these? No, I did not. And most people don’t. I’m sure that most have seen this- you may receive [...]

  • 2 Comments
  • Tags: email
6
February

Duplicate Content: Copy Cats Don’t Win

Posted by David Wolf | In: Marketing Strategy, internet marketing

More often than not, the issue of duplicate content for many businesses is not intentional. Most small to medium business owners are not well versed in search engine algorithms so they do not realize why their pages just aren’t showing up. The culprit, many times is duplicate content. This doesn’t always mean as the title [...]

  • 0 Comments
4
February

Is Flickr Useful for Optimization?

Posted by David Wolf | In: Marketing Strategy

Some people have wondered about using Flickr for search engine optimization. I hear this a great deal, “Can you use it?” Considering that any image search and many links that come up via searches are via Flickr, it’s clear that the answer is emphatically yes. Not only that, Flickr happens to be remarkably user friendly, [...]

  • 4 Comments
  • Tags: flickr
3
February

Is Selling Really That Complicated?

Posted by Dan Doromal | In: General, Marketing Strategy

There are a million ways to sell something. Nowadays the sales process can come in many different forms since we have websites, cell phones, facebook, twitter, and email. With all of these tools, I feel like most people are just getting caught up in the contacting tool tornado. Just yesterday I was reading about ways [...]

  • 0 Comments
1
February

5 Ways to Get Your Site Banned from Search Engines

Posted by David Wolf | In: Marketing Strategy, Search Engine Marketing, internet marketing

We spend a lot of time talking about what you should do to optimize your site for search engines. We even give you some tips on things to avoid to keep yourself off of page 90. Now let’s talk about things you should never, ever, under any circumstances do with your site. [...]

  • 0 Comments
  • Tags: banned
29
January

Working With User Reviews

Posted by David Wolf | In: Marketing Strategy, internet marketing

Many people believe strongly in user testimonials, and I believe that you can also apply this to the various reviews you may get on different sites, as well. These messages are a powerful way of relating other customers and clients’ experiences with your company or your products, and more often than not- these are some [...]

  • 0 Comments
  • Tags: reviews
28
January

Powerful Small Business Press Releases

Posted by David Wolf | In: Content Marketing, Marketing Strategy

If you own a small business, you know that sometimes, when you’re working on your public relations, press releases can lend a big boost to exposure. However, sometimes, it can be hard to get the media to pick up your press release- and this is a problem that quite a few business owners have run [...]

  • 0 Comments
  • Tags: press release, press releases
24
January

Effective Viral Videos

Posted by David Wolf | In: Marketing Strategy, Video Marketing

There are a few key elements to creating a great video for your web site- whether you’re going to use them in your content, your articles, blogs or even just on the site itself, videos are an eye catching way of boosting your online presence. Studies have shown that videos are far more likely to [...]

  • 0 Comments
  • Tags: making videos, online videos
29
December

Is the Online Market Starting to Pick Up?

Posted by David Wolf | In: Marketing Strategy, internet marketing

According to Coremetrics it is. According to this years analytics of Black Friday shopping, things are definitely on the upswing and more and more on line retailers saw a nice boom. It seems that insofar as it goes- the online economy is starting to get a little bit better as more and more feel confident [...]

  • 0 Comments
22
December

What Works With Mobile Marketing?

Posted by David Wolf | In: Marketing Strategy

Some people imagine annoying ads being texted to cell phones as the crux of mobile marketing- this is absolutely untrue, and could be a big hindrance in your overall marketing plan. Being able to integrate a mobile marketing plan into your existing on line marketing is a smart thing to do, and the following devices [...]

  • 0 Comments
  • Tags: mobile marketing
21
December

Great Resource Alert: Mondotimes.com & Letterstoeditors.net

Posted by David Wolf | In: General, Marketing Strategy

There are a number of benefits to using www.mondotimes.com that I felt bared mentioning, here. Firstly, Advanced and Professional members have access to a vast array of media contact information- 7,000 American newspapers, magazines, radio/TV stations and networks. In addition to that, there is the Easy Media List and Letterstoeditors.net both offering tremendous outreach and [...]

  • 0 Comments
  • Tags: letters to editors.net, mondo times
21
December

Should You Use Direct Mail?

Posted by David Wolf | In: Marketing Strategy

There has been a lot of talk around about merging online marketing and direct mail- and actually there are a number of benefits of this that do hold a great deal of merit on the whole. Naturally this applies more to small to medium businesses rather than large corperations, but, there are a few ways [...]

  • 0 Comments
  • Tags: direct marketing strategies
19
December

The Page Load Concern of SEO

Posted by David Wolf | In: Marketing Strategy, internet marketing

Google’s come to a point where they are beginning to hint at page load speed playing a factor in their search engine spiders promotion of certain sites. Remember, we have talked about making sure that your site is easy to use for the users, as well as optimized for the spiders- and it seems with [...]

  • 0 Comments
  • Tags: google optimization
18
December

Great Tips To Getting External Links

Posted by David Wolf | In: Marketing Strategy, internet marketing

We have gone into the importance of great content, and how having fresh new articles, blogs, and different media on your website can definitely boost your search engine optimization and get you up there in the rankings. I have also mentioned before that external links are another great way to boost your site’s visibility and [...]

  • 1 Comment
  • Tags: backlinking, external links, social bookmarking
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