For newer blogs, volume blogging may be the way to go. If you are really working towards gaining visitors so that you can develop your audience, blogging frequently pads your archives with the content you need and actually can be a natural way to gain more traffic from search engines. Once you do establish a [...]

There are a number of reasons why your PPC ad campaign just might not be working. If you do a little trouble shooting, you can generally figure out exactly why it’s not resulting in the conversions you’re looking for. The biggest reason that anyone’s PPC just idles in the driveway is definitely lack of effective [...]

Many people do not realize it, but search engine optimization is actually an incredibly influential branding tool. Between all of the content out there, social media and bloggers, and different news organizations, those who have gotten to the top of the SERPs have also enjoyed a greater level of exposure. When more people catch wind [...]

Search engines usually only have a small bit of criteria that they use to give the most relevant search results to those who are keying in searches. When someone searches for a particular bit of information, Google, or any other search will get any documents that answer- it pulls this from a vast index. If [...]

The thing to understand when you are beginning to optimize, or perhaps working on a plan to get your search engine campaign in order is that just because the search engine spider works one way, does not necessarily mean that is all there is to think about. The best thing I have heard about search [...]

Previously we’ve discussed why your site needs and XML sitemap feed and how to go about setting up your sitemap file. If you don’t feel up to the task of building your own, then you can use any of the existing sitemap generators out there, like IntelliMapper or GsiteCrawler to build it for you. [...]

We spend a lot of time talking about what you should do to optimize your site for search engines. We even give you some tips on things to avoid to keep yourself off of page 90. Now let’s talk about things you should never, ever, under any circumstances do with your site. [...]

I tend to focus on Google, but it’s certainly not the only search engine on the block, and Bing’s showing signs of growth. As a matter of fact, back in September, Nielsen reported that Bing is growing faster than any other search engine. And, according to a statement released by MSN:
“Bing website ranking [...]

“You have to learn the rules of the game. And then you have to play better than anyone else.”
Albert Einstein
With search engine optimization, it’s an ever changing game. Every day, you will hear something new, there is some new tip or trick being picked up, some new change to the way that the search [...]

It has been a while since I’ve done a ‘how not to’ guide. I decided that since I’ve been focusing a little bit on the basics, that I’d take it back a bit. Here, I am going to go into a few things that, if you’re finding you can nod and say that you agree [...]

The truth of the matter is, most people do not really search for things the way that many search engine optimizers would. There’s a reason for this- they aren’t SEOs, they’re just regular people and there’s nothing really wrong with that, but if you tackle your search engine optimization from the perspective of an seo, [...]

I mention search engine wars quite a lot and I know that perhaps to the person just surfing the web- it may not make a whole lot of difference. You key in the word, you get the results, right? Wrong- there are some pretty solid differences in the different search engines and these differences change [...]

There are a variety of different ways that you can create your web address and one of the biggest things you get asked about in this is if it is wise to hyphenate that address. There isn’t really a single answer to this, unfortunately. There are, however many sorts of things that go back and [...]

Are you getting excited about the release of Google Caffeine? Probably not, but if you’re into search engine optimization and as passionate about it as I am? You may be. This newer, faster, just out and out better version of the search engine has people whispering in the virtual hallways, wondering just what it is [...]

Getting the right keywords is a pretty big concern for anyone trying to run a sort of “do it yourself” search engine optimization plan. You can use the various tools out there, to sort of fatten your keyword lexicon, and there are a number of things that will be helpful there. However, what this all [...]