Not too long ago, Google Local Business center changed and became Google Places.”Google has decided to change the name of what was called the “Google Local Business Center” to “Google Places.” The rationale, according to the press release, is to better connect Google Place Pages with the place where local business information is claimed, entered [...]

So, you have a really great story about your company- perhaps you have a great new product that is going to change the way that people do something. You have a CEO who is attending several charity functions, or you have something about your company that you want to get noticed. You know already by [...]

Have a look at how your web site fares when it comes to linking- easily and for free with the following tools. Being able to have this valuable information first of all- if you’re new at all to search engine optimization, test your site. See how it stacks up against your competitors, and then, you [...]

Search Engine Optimization, or SEO, consultants have a love hate relationship with search engine monster Google, Inc.  For ages, Google has been dismissing the role of an SEO, going as far as to caution users against hiring a SEO consultant as if they were thieves.  But recently Google has released information that they will be [...]

Driving traffic to your website is a challenging task to organize.  It is very important that you have set plan in place.  The two major ways to drive traffic to your website are organic search engine optimization and paid searches.  Below is some basic information you may want to consider as your formulate your marketing [...]

Every website owner’s goal should be pretty simple:  Get traffic to your website.  Traffic doesn’t generally happen its own unless you are fortunate enough to be a well-established company that’s already in the public eye.  Even the biggest of the well established companies want more traffic!  One of the biggest pieces to the traffic puzzle [...]

A lot of people overlook the technical issues when they start their SEO plans, but these issues are important and can make or break your website. You don’t have to be a PhD to help boost this area of your website. Below are some easy ways to handle your technical issues with a [...]

Marketing your website to search engines is a complex task.  You can over simplify it or make it very complex.  Regardless of how you handle it, you have to start with a search term strategy.  Relevancy, business relevance, popularity and competition all are important aspects of your search term strategy.  We will take a closer [...]

In part one of this article, we looked at how Google feels about SEO, the proffered structure of URLs, dispelled the myth of TrustRank, and looked at how Google identifies paid links.
In part II of this article we will look closer at how Google handles duplicate content.
Google’s Susan Mosque, the webmaster trends analysis stated “Let’s [...]

Google really does want you to focus on Search Engine Optimization.  They offer a starter guide to SEO and provide help in the Google webmaster help forum.  If you follow their advice and do what they like for you to do your site will be included, and better yet, receive higher search ranking.  That is, [...]

Knowing how popular your search terms are with web searches is one of the most important and most obvious bits of data we hope to discover.  Regardless of whether you are a professional or rookie at search engine optimization or pay per click campaigns this information can make a world of difference to your end [...]

In the last two installments, we talked a bit about ways that you can optimize your site on your own and, hopefully, increase your sites visibility in search engine results.  The ultimate aim of search engine optimization is to increase traffic to your site so that, assuming you have a good site, your business can [...]

Yesterday, we talked about why SEO is important for you small business.  We touched on how SEO is a process, rather than a onetime event and discussed the importance of research and planning.  Now let’s take a look at what actually goes into making an optimized website:
1.  Tracking:  Before you even get started, you need [...]

If you own a small business that operates online, then you at least understand the need for search engine optimization, even if you don’t understand the mechanics.  You’ve probably started looking around online, trying to figure out just what this SEO stuff is all about.  In fact, that’s probably why you are reading this right [...]

The short answer is:  Not really, but kind of.  Confused?  Good.  Now that we’ve got those wheels turning, let’s break the question down and look at an often misunderstood reality of SEO.
SEO stands for Search Engine Optimization, not Search Engine Oracle.  There are no crystal balls, there are no cut and dry equations for success.  [...]