Alright.  Yesterday, we used our fictional solar powered warming toe sock company, TwinkleToes to demonstrate how search engines look at websites.  If you followed along, then you understand the basics of Search Engine Optimization and how to keep your website from being squashed by internet obscurity.  However, if we want to get our fictional TwinkleToes.com [...]

Alright, so you have a super-fantastic product that every single man, woman and child needs right now if they want to have any hope whatsoever of their lives having even the tiniest shred of meaning or joy.  You also have a website that is uber-splendiferous in appropriate proportion to how ultra-radtastical your product is.  Out [...]

It’s no mystery that Search Engine Optimization is good for business.  It just is.  It is amazing, though, how many business owners think SEO is just making the first page on a Google search or have gotten it into their heads that ranking #1 on Google automatically means online business success.  What counts isn’t making [...]

Anyone who has been doing Search Engine Optimization for any length of time can tell you, it isn’t always as straight forward and simple as we tend to make it sound.  Sure, the concept is pretty basic:  take a website and make it easier for search engines to crawl and as relevant as possible so [...]

Do not use budget caps.  Google AdWords allows its users the ability to set a maximum daily budget.  For example, if there is $100 of traffic available you can tell Google to serve your ads in a way that only generates $50 of clicks.  On the surface this appears to be a great way to [...]

You have probably heard about the great ROI that can be had with pay per click advertising.  A return of 300% or even higher is not all that unusual with this form of advertising.  Still these are hard times and cash is not as plentiful has it used to be, so here are some tips [...]

I have mentioned before that search engines change up their algorithms and they do vary quite a bit. Most of us spend a great deal of time really paying attention to statistics, different results and keep up with the way that the different search engines index things. This is a good thing- you have to [...]

Online reputation management is largely considered to be a mix of marketing (including SEO) and public relations.  Although there are numerous firms offering online reputation management services, you can do it on your own for free.  In the simplest terms, online reputation management is the process of following online references to a company, person or [...]

Writing up great articles is a good start. You know by now that you need to have a great title, possibly a decent subtitle, a bit of a summary as to what it is you’re writing about, and then, you work with a flow.  Most people are also pretty understanding of the fact that when [...]

In all honesty the best way to learn search engine optimization is in looking at the searches themselves. If you use them to search out the keywords and phrases, you can see the way this all breaks down. However, if you don’t want to spend your time searching this and that, until you’ve got a [...]

For newer blogs, volume blogging may be the way to go. If you are really working towards gaining visitors so that you can develop your audience, blogging frequently pads your archives with the content you need and actually can be a natural way to gain more traffic from search engines. Once you do establish a [...]

There are a number of reasons why your PPC ad campaign just might not be working. If you do a little trouble shooting, you can generally figure out exactly why it’s not resulting in the conversions you’re looking for. The biggest reason that anyone’s PPC just idles in the driveway is definitely lack of effective [...]

Many people do not realize it, but search engine optimization is actually an incredibly influential branding tool. Between all of the content out there, social media and bloggers, and different news organizations, those who have gotten to the top of the SERPs have also enjoyed a greater level of exposure. When more people catch wind [...]

Search engines usually only have a small bit of criteria that they use to give the most relevant search results to those who are keying in searches. When someone searches for a particular bit of information, Google, or any other search will get any documents that answer- it pulls this from a vast index. If [...]

The thing to understand when you are beginning to optimize, or perhaps working on a plan to get your search engine campaign in order is that just because the search engine spider works one way, does not necessarily mean that is all there is to think about. The best thing I have heard about search [...]