Previously we’ve discussed why your site needs and XML sitemap feed and how to go about setting up your sitemap file. If you don’t feel up to the task of building your own, then you can use any of the existing sitemap generators out there, like IntelliMapper or GsiteCrawler to build it for you. [...]

We spend a lot of time talking about what you should do to optimize your site for search engines. We even give you some tips on things to avoid to keep yourself off of page 90. Now let’s talk about things you should never, ever, under any circumstances do with your site. [...]

I tend to focus on Google, but it’s certainly not the only search engine on the block, and Bing’s showing signs of growth. As a matter of fact, back in September, Nielsen reported that Bing is growing faster than any other search engine. And, according to a statement released by MSN:
“Bing website ranking [...]

“You have to learn the rules of the game. And then you have to play better than anyone else.”
Albert Einstein
With search engine optimization, it’s an ever changing game. Every day, you will hear something new, there is some new tip or trick being picked up, some new change to the way that the search [...]

It has been a while since I’ve done a ‘how not to’ guide. I decided that since I’ve been focusing a little bit on the basics, that I’d take it back a bit. Here, I am going to go into a few things that, if you’re finding you can nod and say that you agree [...]

The truth of the matter is, most people do not really search for things the way that many search engine optimizers would. There’s a reason for this- they aren’t SEOs, they’re just regular people and there’s nothing really wrong with that, but if you tackle your search engine optimization from the perspective of an seo, [...]

I mention search engine wars quite a lot and I know that perhaps to the person just surfing the web- it may not make a whole lot of difference. You key in the word, you get the results, right? Wrong- there are some pretty solid differences in the different search engines and these differences change [...]

There are a variety of different ways that you can create your web address and one of the biggest things you get asked about in this is if it is wise to hyphenate that address. There isn’t really a single answer to this, unfortunately. There are, however many sorts of things that go back and [...]

Are you getting excited about the release of Google Caffeine? Probably not, but if you’re into search engine optimization and as passionate about it as I am? You may be. This newer, faster, just out and out better version of the search engine has people whispering in the virtual hallways, wondering just what it is [...]

Getting the right keywords is a pretty big concern for anyone trying to run a sort of “do it yourself” search engine optimization plan. You can use the various tools out there, to sort of fatten your keyword lexicon, and there are a number of things that will be helpful there. However, what this all [...]

2009 was a banner year for big things happening, there is no doubt. From celebrity deaths to scandals, the year brought a lot of things that searchers wanted more information about. Looking at the trends through the search engine’s eyes, it’s very clear that there were a couple of things that made the tops of [...]

One of the most frequently run acrossed issues that I have been seeing with many do it yourself SEOs and even some so called professionals is the problem of low quality back links. Now, you know that it is important to have back links, this means that people are linking back to your site and [...]

There have been a number of studies this year suggesting that search queries are getting longer- to put it bluntly, fewer people are searching for “cats” and more people are searching for things like “getting your cat litter trained” and the like. This is possibly the simplest way I can describe a long tail search. [...]

NYU Stern School of Business recently saw an interesting study about organic search and its impact on paid result. The conclusions that came from this study really revealed quite a lot about using a complete search engine optimization and internet marketing program, as opposed to just picking and choosing certain aspects. Basically, when it comes [...]

Running an onsite blog is really not as difficult as it may seem. Most blogging software is run via a very simple Content Management System or CMS that will add the new pages to your site’s navigation and links. Blogs are a natural choice for content because they are usually very easily customizable, full of [...]