You already probably know about Facebook, Myspace, Twitter, Digg, Linkdn, and the different networking sites, both social and otherwise. However, the web has a wide variety of resources available to those who are not only looking to be better informed, [...]

There are generally three big reasons that people use Twitter in their social media marketing campaigns. Firstly, monetizing Twitter users through either recommending a product or a service or being able to get those back links- this is a pretty big reason. Secondly, as with any social marketing- it’s all about reputation and building a [...]

•The branding implications are amazing. Social media sites give you and other businesses the opportunity to really show exactly what sort of knowledge, commitment and consideration you have for your target audience. In addition to that, because  there is that social factor, those who have benefited from your services or products can further express their [...]

In short, return on investments. However, most people know that, already. What it is in regards to online marketing, however, sort of hones it, shaves it back into something a bit more specific.
This is actually a key component of online marketing, particularly as it pertains to the time used in setting up social media marketing- [...]

I have talked before about not only the impact that social media marketing has on businesses, but why those with Facebook pages are on the fast track to making the best of it. I was on the phone with someone the other day and he had mentioned that he attempted to set up his business [...]

Well, find out for yourself. There are a number of ways to analyze your social media networking campaigns and be able to measure just how well they are doing. We know now from a survey put out by by Mzinga and Babson Executive Education that roughly eighty six percent of all professionals have decided [...]

With the rising popularity of the internet and with so many businesses jumping aboard the social media marketing bandwagon, many people are concerned about their online marketing plans- and rightly so. What once was done via word of mouth, radio and newspaper and could sometimes take years to really come to fruition is now done [...]

There are a few ways to get yourself up there in the Twitter rankings. If you haven’t gotten a Twitter account yet, you may want to consider a few things. First off, the success of marketing in Twitter has become such a big thing that there are actually books of success stories out there. Naturally, [...]

I am seeing quite a bit of panic over social search, and I am seeing quite a bit of excitement over it. I don’t really understand the panic aspect- but then again, anything that makes the end user experience better, I have trouble finding fault with. From a marketing and public relations perspective- the happier [...]

In 2009, it became extremely apparent that social networking was the biggest thing in mobile web. Social networking websites made up almost half of the total mobile web usage in the US, alone, said Openwave Systems’ 2009 Mobile Insights report. Out of the top web domains that were accessed using different mobile devices, as a [...]

I am focusing on Social Media because this was a huge thing at the SES Chicago Conference this last week. It was a big focus and most people agreed that the importance of the social aspect to online marketing was becoming even more obvious as the year had gone on- and it is fully anticipated [...]

I was searching for something earlier this afternoon when the first thing that pops up on my search list was tweets! Real time search, it’s here. I was thrilled to see a Tweet from Amanda Palmer (Of ex Dresden Dolls fame) from about two minutes prior to my conducting the search. More thrilled, though, to [...]

I was reading a really excellent piece written by Heidi Cohen over at Clickz titled Social Media Checklist for Small and Medium Size Businesses that really outlined some great points to consider when you’re working on a social media networking marketing strategy. In Heidi’s piece, she talks about initially, the importance of first making sure [...]

Kimbo Slice vs. Caterpillar
This is a great social marketing piece by Norton. Not only is it entertaining, but it also has aspects of user interactivity through a choose-your-own-adventure feel. At the bottom they also provide tools to easily share it with others. Good stuff Norton. I could not find any numbers on the total [...]

I have mentioned before that Twitter can be a useful tool in running an online marketing campaign, however, if you do not know how to use the tool- it’s a bit like trying to mix cake batter with a ball peen hammer. Somewhat messy, a little fun, but ultimately, it just doesn’t do what you [...]