From a business standpoint social media is, at its best, an exciting and often entertaining development in the world of business.  At its worst, social networking is a necessary evil.  Regardless of whether you love it or hate it, you have to do it to succeed.  When we say do it, we don’t mean slap [...]

Over the last decade, social media has boomed to massive proportions, becoming a major force on the internet.  It has reshaped the concept of networking and has provided an entirely new arena for marketing.  Just what is social media and what does it mean for your business?
In simplest terms, just like the name implies, social [...]

1. Think of social media marketing as an investment.
By using social media networks, you are creating relationships that will continue to benefit your organization beyond initial contact.
2. Start with the right person for the job.
Is there someone in your organization who uses social media networks regularly? Make sure that the person in charge of initiating [...]

The internet has opened up a new world of opportunities for business communication. Why not use new internet social media such as Twitter and Facebook to enlarge your network, create new relationships, make new connections, recruit new talent, and enlarge your world?
Not convinced to try social media for marketing? Here’s some reasons to try:
1. Social [...]

First off, social media marketing is marketing your business through the new internet social media such as Twitter, Facebook, MySpace and YouTube. In social media marketing, you create new contacts and increase your network by using these new technologies. But social media marketing is about so much more. Social media marketing is about interacting with [...]

You already probably know about Facebook, Myspace, Twitter, Digg, Linkdn, and the different networking sites, both social and otherwise. However, the web has a wide variety of resources available to those who are not only looking to be better informed, [...]

There are generally three big reasons that people use Twitter in their social media marketing campaigns. Firstly, monetizing Twitter users through either recommending a product or a service or being able to get those back links- this is a pretty big reason. Secondly, as with any social marketing- it’s all about reputation and building a [...]

•The branding implications are amazing. Social media sites give you and other businesses the opportunity to really show exactly what sort of knowledge, commitment and consideration you have for your target audience. In addition to that, because  there is that social factor, those who have benefited from your services or products can further express their [...]

In short, return on investments. However, most people know that, already. What it is in regards to online marketing, however, sort of hones it, shaves it back into something a bit more specific.
This is actually a key component of online marketing, particularly as it pertains to the time used in setting up social media marketing- [...]

I have talked before about not only the impact that social media marketing has on businesses, but why those with Facebook pages are on the fast track to making the best of it. I was on the phone with someone the other day and he had mentioned that he attempted to set up his business [...]

Well, find out for yourself. There are a number of ways to analyze your social media networking campaigns and be able to measure just how well they are doing. We know now from a survey put out by by Mzinga and Babson Executive Education that roughly eighty six percent of all professionals have decided [...]

With the rising popularity of the internet and with so many businesses jumping aboard the social media marketing bandwagon, many people are concerned about their online marketing plans- and rightly so. What once was done via word of mouth, radio and newspaper and could sometimes take years to really come to fruition is now done [...]

There are a few ways to get yourself up there in the Twitter rankings. If you haven’t gotten a Twitter account yet, you may want to consider a few things. First off, the success of marketing in Twitter has become such a big thing that there are actually books of success stories out there. Naturally, [...]

I am seeing quite a bit of panic over social search, and I am seeing quite a bit of excitement over it. I don’t really understand the panic aspect- but then again, anything that makes the end user experience better, I have trouble finding fault with. From a marketing and public relations perspective- the happier [...]

In 2009, it became extremely apparent that social networking was the biggest thing in mobile web. Social networking websites made up almost half of the total mobile web usage in the US, alone, said Openwave Systems’ 2009 Mobile Insights report. Out of the top web domains that were accessed using different mobile devices, as a [...]