I am focusing on Social Media because this was a huge thing at the SES Chicago Conference this last week. It was a big focus and most people agreed that the importance of the social aspect to online marketing was becoming even more obvious as the year had gone on- and it is fully anticipated [...]

I was searching for something earlier this afternoon when the first thing that pops up on my search list was tweets! Real time search, it’s here. I was thrilled to see a Tweet from Amanda Palmer (Of ex Dresden Dolls fame) from about two minutes prior to my conducting the search. More thrilled, though, to [...]

I was reading a really excellent piece written by Heidi Cohen over at Clickz titled Social Media Checklist for Small and Medium Size Businesses that really outlined some great points to consider when you’re working on a social media networking marketing strategy. In Heidi’s piece, she talks about initially, the importance of first making sure [...]

Kimbo Slice vs. Caterpillar
This is a great social marketing piece by Norton. Not only is it entertaining, but it also has aspects of user interactivity through a choose-your-own-adventure feel. At the bottom they also provide tools to easily share it with others. Good stuff Norton. I could not find any numbers on the total [...]

I have mentioned before that Twitter can be a useful tool in running an online marketing campaign, however, if you do not know how to use the tool- it’s a bit like trying to mix cake batter with a ball peen hammer. Somewhat messy, a little fun, but ultimately, it just doesn’t do what you [...]

A 2007 report from Hitwise, tells us that social networking IS the way to go when it comes to the younger demographic- toppling traditional e-mail marketing for this group. However, when marketing to an older croud, it still looks good.
However, let’s take a look at some more recent Facebook statistics- as Facebook has possibly one [...]

People who use Twitter for marketing are gaining some ground and the latest developments are cracking down on spammers and making Twitter a much easier to use marketing tool than ever before. On November 5th, the site began its use of the ‘retweet’ button in earnest, the site says that they are also working on [...]

There are literally thousands of articles on the internet- many of which, lead to coursework on how to work a social networking angle for marketing. I had been looking over all of these this morning and thought about what sites I have on my own Facebook account and why I do. Of course, this is [...]

Taking your business to the next level and being able to execute a full on marketing plan on line takes a great deal more for sight than simply throwing up a web page and being done with it. Before you decide to venture into the world of viral, social or on line marketing in any [...]

Whether you’re using social networking for business or personal life- this is a pretty handy new tool that is still in its experimental phases. Using Google’s Social Search, you can include search results that are relevant to your interests, including your own contacts for various social media. If you’re marketing via social networking sites this [...]

There’s a lot of buzz lately around the internet and online marketing communities about viral marketing and the benefits of implementing that in your own plans for web work. If you’ve found yourself sort of wondering if this is for you and how you would go about creating a viral marketing strategy, and what you [...]

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The Philidelphia Direct Marketing Association recently wrapped up their Welcoming Social Media Into Your Marketing Mix luncheon on October 21st at the Crown Plaza hotel in King of Prussia, Pennsylvania. The gathering, which highlighted insights [...]

Wow, I am on a social networking kick. Don’t mind me, I just addicted to the apps. I was reading through a few interesting pieces about using social networking as a marketing tool- which, as I mentioned works really nicely insofar as an overall online marketing campaign goes as you can direct people to your [...]

I actually started this little experiment using Facebook and Twitter. I begged the question first, what were the things that a company utilizing social media as a business networking and marketing tool did that really got your attention. I received a few answers and I’ll go into that in a bit, but wow, the overwhelming [...]

Google and Bing have both hit microblogging site Twitter hard in making deals. Also coming into the fray, Microsoft has reached a separate agreement with Facebook and Google has announced the launch of a search tool specifically targeting social networking sites. Basically, what they’re doing is making search engines a bit more real time and [...]