Believe it or not there was a time before YouTube.  During that time video was pretty much out of reach to small businesses due to high costs.  More recently the surge in viewership of online videos, along with the lower production costs has made it far more accessible as a marketing and business development tool.  [...]

Videos are a great way to introduce your new services, or just get more traffic to your web site. Some small businesses will use video also to show how a product works, or even educate, others use it to convey messages from the owners or CEOs. This is usually a very effective and powerful tool [...]

Considering video’s raging popularity, more businesses are dipping a toe into their own productions to create videos for search engine marketing. This is a great tool for your overall optimization plan, but if you thought that was where it stopped- creating a good video that will travel the ‘net over, that’s where you were wrong. [...]

There are a few key elements to creating a great video for your web site- whether you’re going to use them in your content, your articles, blogs or even just on the site itself, videos are an eye catching way of boosting your online presence. Studies have shown that videos are far more likely to [...]

I had mentioned before that when you are wanting to promote a viral marketing program, that video is a key and central element to being able to pull it off in a way that really succeeds. Recently, Thomson Reuters did an entire presentation entitled Video: The Next High-Impact Marketing Tool for Attorneys. You can view [...]

I talked a little bit here and there about using videos in viral campaigns- and this is an important thing, but let me show you an example seen lately of a viral video- bear in mind this was not really marketing. This was just something really funny that went all over the internet: (Please bear [...]

Being able to capture someone’s attention using video is a great way to market yourself on the web, but there are some right ways and some wrong ways to go about that. Now you may think that presenting yourself in the best possible light would be the best way of introducing yourself and your practice [...]

Online marketing for law firms is leaping into a new era with more and more attorneys looking at marketing via blogs, articles, websites, social networking and even video. How you promote your firm is a crucial part of keeping ahead of the game and being able to succeed using newer technologies and tools at your [...]

More often than not, when you look at the video presentations of other attorneys online, you’ll see a plethora of achievements, impressive credentials and promises of what that particular law firm can do for the client. However, there are some ways that you can utilize videos to more effectively market yourself as an attorney online. [...]